True Revival is built on two ancient wellness traditions. Ceremonial-grade matcha from Kyoto, Japan, and snow mushroom treasured in Chinese wellness practice. Together with vegan keratin and caffeine, they turn ten quiet minutes into a deep conditioning treatment.
Ceremonial-grade green tea, stone-ground from shade-grown leaves. Matcha is rich in antioxidants and gives the mask its signature sage-green color.
Ours comes from Kyoto, where ceremonial matcha has been grown, ground, and whisked for centuries. It is the first of the two traditions this formula is built on.
Tremella extract holds water the way hyaluronic acid does, with a smaller molecule. Deep hydration, softness, and slip.
Snow mushroom has been treasured in Chinese wellness practice for generations. It is the hydration heart of the mask, and the second of our two traditions.
A plant-derived protein blend that supports strength and conditioning, so hair feels smoother and more resilient after each mask.
Keratin conditioning without the animal source. The exact INCI name is pending, and we will publish it when it is final.
Applied to the scalp, caffeine feels stimulating and refreshing while the mask sits.
A small, considered dose. This is a hair mask, not an energy drink.
Once a week, after your wash, work a generous scoop through damp hair from mid-lengths to ends. Leave it in for 10 to 15 minutes, then rinse thoroughly until the water runs clear.
8 to 12 weekly applications for most hair, about 2 to 3 months of Sunday Resets. That works out to roughly $6 per ritual on subscription. Heavy users with long or extra-dry hair may finish a jar in 4 to 6 weeks, which is what the 4-week delivery option is for.
New subscribers receive a free ritual kit with their first shipment: a True Revival claw clip, a wooden comb, and Korean pearl barrette clips. It arrives once, with your first jar. One-time purchases include the jar only.
All hair types. If your hair is fine, use a smaller amount and focus on mid-lengths and ends. Thicker, curlier, or drier hair can use more and leave it toward the 15 minute end.
The formula is plant-based and the keratin is plant-derived, never animal. It does contain honey powder, so it is not fully vegan. We would rather tell you that plainly than blur it.
It is a rinse-out mask designed to rinse clean. Squalane and jojoba are light by nature, and nothing in the formula is meant to leave a coating or residue behind.
Our first five hundred subscribers. Founding subscribers lock in the $60.00 per jar price for life, save $15.00 on every jar, and always ship free. You can skip, pause, or cancel anytime.
Your First Jar Guarantee. Tell us within 14 days of delivery and we will refund or replace your first jar. No return shipping, no forms, no hassle.
Love your first jar or we make it right. Tell us within 14 days of delivery and we will refund or replace it. No return shipping, no forms, no hassle.
Read the full guarantee
