OUR STORY
A weekly ritual.
True Revival began with a simple conviction: the most powerful ingredients have been here all along. Matcha, revered for centuries in Japanese ceremony, carries one of the highest antioxidant concentrations found in nature. We asked what would happen if that same ancient ritual met modern keratin science.
The answer is a hair mask that doesn't just coat — it restores. Every jar is a deliberate act of revival: for damaged strands, for thinning roots, for the ritual of caring for yourself without compromise.
No fillers. No fragrance theatre. Just potent botanicals and structural protein, formulated to bring hair back to its strongest, most luminous state.
THE INGREDIENT INDEX
From the source.
Five active ingredients. Five origin stories. No filler.
Camellia sinensis
Matcha
UJI · KYOTO · JAPAN
For nine centuries, the slopes outside Kyoto have produced the world’s most prized green tea. We use ceremonial-grade matcha — shade-grown, stone-milled, vivid with chlorophyll. The same leaf that fuels Zen monks now feeds your strands.
Coffea arabica
Caffeine
GREEN COFFEE BEAN · USP GRADE
Pharmaceutical-grade anhydrous caffeine, extracted from unroasted coffee beans. At the follicle, it stimulates microcirculation and extends the active growth phase. Stronger roots. Denser regrowth. Shown in studies to support measurable density gains.
Mel sylvestre
Wildflower Honey
MEADOW APIARIES · EUROPE
Honey is the original humectant — it pulls moisture from the air directly into the hair shaft. We use a spray-dried wildflower honey from small European apiaries, preserving its enzymes and amino acids. Sweet, ancient, and quietly effective.
Keratin peptides
Hydrolyzed Keratin
SUSTAINABLY SOURCED PROTEIN
Hair is 95% keratin. Damage breaks the chain. Our hydrolyzed peptides are small enough to penetrate the cuticle and rebuild structure from the inside — not coat it from the outside. Real repair, not silicone illusion.
Simmondsia chinensis · Olea europaea
Jojoba + Squalane
SONORAN DESERT · MEDITERRANEAN
Two oils that don’t behave like oils. Jojoba — technically a liquid wax from the Sonoran desert shrub — mirrors the scalp’s own sebum. Squalane, derived from Mediterranean olives, is the lightest emollient in nature. Together they deliver deep moisture without weight.
THE SUPPORTING CAST
Every ingredient earns its place in the formula.
Free from sulfates, silicones, parabens, synthetic fragrance, and animal testing. Vegan formulation. Made in small batches.