The Sunday Reset

A ritual, not a chore.

Most hair care is something you rush through. The Sunday Reset is the opposite. Once a week you give your hair ten to fifteen unhurried minutes, and you get that time back for yourself too. Tea steeping, a chapter of a book, quiet.

The mask does the conditioning. The ritual does the rest.

Ten minutes for your hair, and for you.
Step by step

The weekly routine.

1

Wash as usual.

The Sunday Reset starts after your normal shampoo. Squeeze out excess water so the mask meets damp hair, not dripping hair.

2

Apply the mask.

Work a generous scoop through mid-lengths and ends, then bring what is left up toward the scalp. The caffeine is for the scalp, so do not be shy about it.

3

Wait 10 to 15 minutes.

Put the kettle on. Sit somewhere quiet. Fine hair can rinse at ten minutes. Dry, thick, or curly hair earns the full fifteen.

4

Rinse clean.

Rinse thoroughly until the water runs clear. No film, no residue. Style as usual and notice the slip when you comb through.

Once a week, ideally Sunday. Softness you can feel through the week.

What to expect

First rinse

Hair feels softer and smoother right away, with more slip when you comb through.

Weeks 2–3

The Sunday habit settles in. Frizz gets easier to manage and shine builds as hydration does.

Week 5 and on

Ten minutes a week becomes the part of Sunday you look forward to. Testers told us this is when it stops being a step and starts being a ritual.

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